Importance of Adrenaline Glands - 834 Words

As I stepped up to the plate in the final inning of the baseball game, my primary focus was finding a way to score the runner on second base for the game-winning run. Second base is only 120 short feet away from home plate, so I thought this would be easy. To do it, I would have to hit the ball into the outfield and have it land on the ground without it being caught by a defender. I had already gotten two hits in three at bats earlier in the game, and I knew that nothing would be sweeter than to finish it off with a game-winning hit. The biggest, baddest, and fastest-throwing pitcher around was on the mound for the rival team; I knew he would give me everything he had to get me back from the last at bat. The intensity of the moment had my heart beating like a drum. The first pitch missed outside; the second pitch missed inside. As I went up 2—0 in the count, I could see the frustration on the pitcher’s face. They called him â€Å"Big Red†, and that overgr own eighth grader gave me a look as if he wanted to kill me. I found this hilarious, which fueled his fire. My baseball knowledge helped me to determine that I would be watching the next pitch go by, ball or strike. Then, it happened. â€Å"Crack!† The third pitch, delivered at 75 mph, came inside on me and shattered the backside of my right hand. The alarming noise took the air out of the crowd (especially my mom) as I fell to the ground. As I laid on the ground, the crowd was so quiet that you could hear a pin drop.Show MoreRelatedEndocrine System Is The Most Important System1414 Words   |  6 Pagesit does? Ever wondered what it was made up of or how it helps with functioning our bodies? Well, the endocrine system is really important just as all the other systems in our bodies are important to us. The endocrine system is made up of multiple glands in our body that are used for the production and secretion of hormones into the blood stream. The endocrine system he lps us in our growth and controlling the body s metabolic activity for everyday use. How important do you think the endocrine systemRead MoreThe Concept of Homeostasis Particularly in Relation to Temperature Control1407 Words   |  6 Pagesspaces filled with fluid, these provide the cells with the medium in which they have to live and this represents the organs internal environment. It must be kept constant if the cells are to continue their vital functions. The importance of preserving the internal environment, despite considerable fluctuations in the external environment was first pointed out by the great 19th century French physiologist Claude Bernard, in his book he quoted, â€Å"It is the fixity ofRead MoreCase Study in Nursing8060 Words   |  33 Pagescases, can be fatal. The various forms of CAH represent defects in the different stages of corticosteroid synthesis, usually hydroxylation reactions at certain positions on the original   CAH is a family of inherited disorders affecting the adrenal glands. The most common form is 21-hydroxylase deficiency (21-OHD), which is inherited in severe or mild forms. The severe form, called Classical CAH, is usually detected in the newborn period or in early childhood. The milder form, called Non-classicalRead MoreEndurance Training Essay617 Words   |  3 Pagestakes place in the mitochondria. Oxygen is the key to endurance training, so the mitochondria are very important. Oxygen is needed to breakdown carbohydrates and fats, which provide energy. Dr. John Holloszy conducted an experiment to prove the importance of the mitochondria in endurance training. He had two groups of rats. One group was trained and eventually could exercise continually for four to eight hours. The untrained rats became tired after thirty minutes of exercise. Holloszy found aRead MoreOrigins of Psychology and Research Methods Worksheet1462 Words   |  6 Pagesreasoning rather than on rigorous research methods, hence making his approach non-scientific. Also, he laid emphasis on the importance of unconscious processes and unresolved past conflicts. Behaviorist: The founder of the behaviorist school of thought is John B. Watson. Behaviorism perspective rejected the notion of the conscious and unconscious mind, but instead focused on the importance of observation and environmental influences on behavior. This school of thought first started with the Pavlovs classicalRead MoreMyocardial Infarction Is The Technical Name For A Heart Attack1703 Words   |  7 Pagescatecholamines (adrenaline), high blood pressure, and other mechanical and biochemical stimuli. Unlike exertional or rest angina, heart muscle dies during a heart attack and loss of the muscle is permanent, unless blood flow can be promptly restored, usually within one to six hours. While heart attacks can occur at any time, more heart attacks occur between 4 A.M. and 10 A.M. because of the higher blood levels of adrenaline released from the adrenal glands during the morning hours. Increased adrenaline, as previouslyRead MoreThe Ethics Of Gambling And Gambling1556 Words à ‚  |  7 Pagesthey do not continuously lose, but they continuously nearly win (Griffiths, 2010). That small chance of almost winning is both physiologically and psychologically reinforcing. Gambling is a very pleasurable experience for many as it provides an adrenaline boost which gives the feeling of great excitement. However, what cost does this temporary excitement come at? The Final Paper will discuss the good and bad psychological effects of gambling as well as the benefits gambling has for those large gamblingRead MoreProtecting And Supporting The Birth Process Holistically.1628 Words   |  7 Pagesphysiology during third stage and to protect the birth process holistically. In this scenario this meant that the midwife enhanced Laura s oxytocin production. McDonald (2009) explains that oxytocin- a hormone produced mainly in the posterior pituitary gland (Murray and Hassall, 2009) - has mechanical effects on the myometrium and the myoepithelial cells of the breast, resulting in uterine contractions and ejection of breast milk. Other major hormones during Laura’s labour and her postpartum period includeRead MoreIndian Head Massage Assignment2161 Words   |  9 PagesIndian Head Massage Assignment 1. Explain the organisations service times for Indian head massage and the importance of completing the service in a commercially viable time. A. An Indian head massage should take 45 minutes, if the treatment is completed under the viable time, the client will feel like they’re not getting their moneys worth or the best out of the treatment, it also prevents times wastage and ensures that an effective appointment is in place. 2. Explain how to set up the work areaRead MoreThe Effects Of Substance Hormones On The Body And Brain Essay1296 Words   |  6 Pageslife. So, life is stressful†¦ some parts of life are more stressful than others. What is stress? â€Å"Stress refers to a physiological reaction to the body that overstimulates the adrenal glands, resulting in the overproduction of body stress steroid hormones such as cortisol and stress neurochemicals such as adrenaline. Among other things, these body stress biochemicals increase blood pressure and change blood flow, heart reactivity, urinary and bowel function, breathing rate, body temperature, perspiration

The Great Depression Essay - 1193 Words

nbsp;nbsp;nbsp;nbsp;nbsp;The Great Depression was a period, which seemed to go out of control. The crashing of the stock markets left most Canadians unemployed and in debt, prairie farmers suffered immensely with the inability to produce valuable crops, and the Canadian Government and World War II became influential factors in the ending of the Great Depression. The 1920’s meant prosperity for Canada. Canadians living in the 1920’s were freer in values, less disciplined, and concerned with material things more than ever before. Many people wanted to get rich quickly, and stock markets in New York, Toronto, and Montreal shot up. On October 24, 1929, many people wanted to sell stocks through the New York Stock Exchange. More stocks†¦show more content†¦In the 1930’s a Canadian farmer’s basic crop was wheat. Farmers depended on foreign buyers to sell their grain. After the stock market crash, farmers struggled with sales. The prairies also suffered severely from drought during the Great Depression. The drought turned farmland into a dust storm and farmers lacked the equipment and scientific knowledge to redeem it. Large dust storms known as â€Å"Great Black Blizzards† caused great destruction for people living in the Prairies. Fierce winds blew valuable topsoil into clouds of dust. Dust storms caused dust to pile up high against fences, resulting in cattle straying from their pastures. Wells and rain barrels went dry as well as lakes and sloughs. Prairie waterfowl starved to death. Families, in desperation to preserve what little water left, shared used water to wash with, leaving the clean water to drink. Drought drove people off their farms in search of work in other areas of Canada. Many moved to the United States or Ontario. Between 1931 and 1937, Saskatchewan lost 66,000 people. When crops did grow, grasshoppers brought by the drought ruined them. Golfers dug holes in fields resulting in damaged crops. Farmers also struggled with Russian thistle, which covered entire wheat fields. This period of drought during the Depression is known as The Dirty Thirties. In the summer of 1936, the temperature in Brandon, Manitoba reached a high of 110 degrees in the shade. Within ten days 500Show MoreRelatedThe Depression Of The Great Depression1223 Words   |  5 Pagesfar-reaching con sequences as the Great Depression. This experience was the most extended and severe depression of the Western world. It was an economic downturn that began in 1929 and lasted until 1939. A large amount of America’s labor force lost their jobs and suffered during this crisis. During the nation’s financial disaster, Franklin Delano Roosevelt became president and made extensive changes to America’s political structure. The effects of the Great Depression had lasting consequences that areRead MoreThe Depression Of The Great Depression1232 Words   |  5 Pagespeople think that the stock crash was to blame for the Great Depression but that is not correct. Both the crash and depression were the result of problems with the economy that were still underneath society s minds. The depression affected people in a series of ways: poverty is spreading causing farm distress, unemployment, health, family stresses and unfortunately, discrimination increases. America tended to blame Hoover for the depression and all the problems. When the 1932 election came peopleRead MoreThe Great Depression Essay1390 Words   |  6 PagesIntroduction: The world had faced two main economic problems. The first one was the Great Depression in the early of 20th Century. The second was the recent international financial crisis in 2008. The United States and Europe suffered severely for a long time from the great depression. The great depression was a great step and changed completely the economic policy making and the economic thoughts. It was not only an economic situation bit it was also miserable making, made people more attentionRead MoreThe Great Depression1292 Words   |  6 PagesBefore the crash Before the start of the great depression the United States was a country of great economic wealth, with new technology being invented and a boom in industry. Due to a boom in America’s Industry because of World War One the economy was at an all-time high with a tremendous amount of prosperity. Following the end of world war one the industrial might that America had was being used for peaceful, domestic purposes instead of being used for violence and war. New technologies like carsRead MoreThe Depression Of The Great Depression2071 Words   |  9 PagesPaul Von Hindenburg appointed Adolf Hitler Chancellor on the 30th January 1933. The Depression did play a vital role in this, however other factors such as the Nazis propaganda, the resentment of the Weimar republic and the political situation of 1932-1933 also contributed to his success. Before the Great Depression, the Nazis gained 12 seats and 2.6% of the vote in the May election of 1928. Despite this, by July 1932, Hitler gained 230 seats and 37.3% of the vote in the Reichstag. This is a dramaticRead MoreThe Great Depression1731 Words   |  7 PagesThe 1920’s was a decade of discovery for America. As mentioned in â€Å"who was roaring in the twenties? —Origins of the great depression,† by Robert S. McElvaine America suffered with the great depression due to several factors but it managed to stay prosperous at the end. In â€Å"America society and culture in the 1920’s,† by David A. Shannon there was much more to the great depression. It was a time of prosperity an economic change. Women and men were discovering who they were and their value to societyRead MoreThe Great Depression1551 Words   |  6 PagesThe Great Depression was one of the most devastating events recorded in history. The nation as a whole plummeted in one econ omic downfall. Few individuals escaped the effects of the depression. The hardship of unemployment and the loss of homes and farms were a large portion of the pain caused by the economic crisis. Through all of these sufferings, women had a large impact on society. Women faced heavy discrimination and social criticism during the Depression Even though through research it is provenRead MoreThe Great Depression1186 Words   |  5 Pagesfriends is the true definition of of what the Great Depression really was. It was a time that most people want to never remember or ever happen again. You would think the United States would have learned from their mistakes but it seems we are going down the same road once again without even taking a step back and realizing it. When people talk about the Great Depression not a single person will have anything good to say about it. It caused families a great deal of pain that they will never forget. WithRead MoreThe Great Depression1368 Words   |  6 PagesAfter WW1 the Great Depression had a very late impact on the major film companies in France, when it did, it unfortunately caused several film studios to go bankrupt, then in the late 1920’s to 1930’s many small film companies and groups emerged giving birth to the tendency called poetic realism. Because the large companies who made films with a focus on making money were gone the filmmakers and artists were able to concern themselves with the art of film, they often took poetic innovations thatRead MoreThe Great Depression1133 Words   |  5 Pagesâ€Å"The only thing we have to fear is fear itself,† is a famous quote once said during the Great Depression by Franklin D. Roosevelt. After one world war, great financial fallout, and another world war to follow, the twentieth century was already shaping out to be a handful. When the Great Depression was coming to an end and the economy was trying to turn around, jobs started opening up and a new wave of imm igrants came into New York, the Puerto Ricans. For some the American dream was to come to

Protest Poetry Free Essays

Protest songs make serious comment on the issues of their time. Discuss with detailed reference to the issues and techniques in two songs studied in class and one of your own choosing. Protest songs are the product of their times. We will write a custom essay sample on Protest Poetry or any similar topic only for you Order Now Composers utilise the medium to make meaningful comment on the issues of their era in an attempt to influence viewpoints and bring back change. ‘Dear Mr President’ by Pink criticises the presidency of George w bush and the issues he raised with his decisions. These issues were homosexual rights/ marriage, homelessness, poverty, war/ us. oles, women’s rights and the justice system. â€Å"Sunday bloody Sunday’ by U2 criticizes the unnecessary bloodshed that occurred as a result of the violence connected with the Irish troubles on Jan 30, 1972. ‘skyscraper’ by Demi Lovado criticizes the issues of bullying, body image, and self mutilation in today’s society. These songs all express opinions about issues of relevance to their societies for the future. These songs all express opinions about relevance to their societies, ultimately in an attempt to enforce a positive change to the world. In 2007 Pink released the song Dear Mr. President. The song is a direct criticism of President George W. Bush and the policies of his administration. Pink addresses the major concerns of most Americans. The most evident of these concerns are homosexual rights/ marriage, homelessness, women’s rights, war/US roles, poverty and the justice system. The song begins with â€Å"Come take a walk with me. Let’s pretend we’re just two people and you’re not better than me. † By stating this as an invitation Pink is directly asking the President to listen to her opinions utilising imperative verbs and a gentle tone. Pink is stating that she will be truthful and not sugar coat her opinions. She will tell him the truth about what everyone is thinking but no one is willing to tell him directly. metaphor is utilised to portray the ideas Pink has. The complete second and third stanzas are rhetorical questions addressing the issues the President has caused. The rhetorical questions are using emotive language to appeal to the listeners’ heart. The rhetorical questions are also using direct address to the President to show perspective of the issues and showing them so they relate to him. At the end of the third stanza when Pink asks â€Å"How do you walk with your head held high? Can you even look me in the eye and tell me why? † she uses negative connotations to show the pride or lack of pride he holds. The complete fifth stanza is using personal address by using examples of his own family and putting them in the places of the people affected by his choices, and rhetorical questions. â€Å"What kind of father would take his own daughter’s rights away? And what kind of father might hate is own daughter if she were gay? The rhetorical questions are addressing Bush’s personal life and relationship with his daughter by putting a negative aspect onto it by saying he would hate her if she were gay. The effect of this is to show how unfair the President is being to people and how he should change his ways. This song makes serious comment on the issues of the President’s actions and decisions. Sunday bloody Sunday focuses on the ongoing issues o f conflict between protestants and the Catholics in northern island, which culminated in the loss of lives on a day known as bloody Sunday. The composer highlights the futility of the ongoing troubles and makes a call for change. A metaphor is utilised in the rhetorical question’ how ling must we sing this song? ’ to draw attention to the long period of time these troubles have been occurring. Direct address is employed in ‘we can be as one tonight’ in order to persuade people to put an end to the violence. Alliteration paired with evocative imagery reinforces the emotive impact of the message. ‘broken bottles under children’s feet/ bodies strewn across the dead end street. This is further demonstrated through a metaphor â€Å"the trench is dug within our hearts†, conveying the impact this is having on people’s emotions. The word choice ‘trench’ links the audience’s minds to war. The composer sends a powerful message by using a biblical allusion â€Å"the real battle has just begun/ to claim the victory Jesus won. † Calling on Christians to unite with a common purpose rather than engage in fighting. The issue of religious conflict is clearly an important one that holds relevance for contemporary society. In 2011 Demi Lovado released the song Skyscraper. Skyscraper focuses on the ongoing issue of bullying, self hate, and body image. The composer highlights the futility of the ongoing troubles and makes a call for change. The song begins with â€Å"Skies are crying, I am watching†¦ catching teardrops in my hands. Only silence has its ending like we never had a chance. Do you have to make me feel like there’s nothing left of me? † The tone of this is a soft, sad/ lonely whisper to show how vulnerable the composer is feeling, but slowly leads up to a louder stronger tone. Personification is employed which gives the effect of showing how she eels by using a large mass of to show the emotion the composer is feeling. A rhetorical question is used to show how she is feeling as though everything has been taken from her, making her feel worthless. In the chorus the metaphor â€Å"You can take everything I have, you can break everything I am† is used to show that things are changing for her but she is getting better a nd stronger to not care as much about the issues. â€Å"Like I’m made of glass, like I’m made of paper† uses repetition to portray the effect of feeling weak but knowing you’re much stronger. This is shown because the substances referred to are paper and glass which are very weak and easy to break. In the third stanza emotive language is used. â€Å"Would it make you feel better to watch me while I bleed? † This is relating to her issues of self harm and how it would make people feel to watch her do it. The emotive language reference is said in an angry tone with high volume. This is to show how fed up of feeling bad about herself she is. This song suggests that bullying and self image issues are clearly an important one that holds relevance for contemporary society. How to cite Protest Poetry, Essay examples

The Voodoo You Do free essay sample

I don’t know what to say. This show was beyond anything I could put into words. The lights, the stage, the crowd, they were all so perfect. But they couldn’t have been. If that was perfect, then I don’t even know any adjectives that could be used to describe Adam Lambert himself. His performance was the epitome of vocal perfection and flawless showmanship. Maybe nobody’s perfect, but Lambert is as close as it gets. Lambert is unlike any artist I have ever seen. His voice sounds even better live than it does recorded. When you hear him belt out notes in â€Å"Sure Fire Winners†, it’s like nothing you could have heard on the album, and that’s part of what makes him such an amazing performer. He’s not afraid to switch things up and try something new, and it’s things like that which put Lambert into a category of his own, separating him from other pop artists in the industry today. We will write a custom essay sample on The Voodoo You Do or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Fans lined up earlier than 8:00 in the morning, and for good reason too, it would have been nearly impossible to leave the concert unsatisfied. Lambert is determined to put on the best show possible for his loyal fans, and put on a show, he does. During the first few notes of songs like â€Å"Down the Rabbit Hole† and â€Å"Voodoo† you can already tell that something magical is going to happen. All the elements of Lambert’s show come together to create one giant party full of glitter, ferocity, and lasers galore. Don’t be fooled, though. The glittery rock god isn’t limited to dance-beats and â€Å"wailing†. As easily as he can grind his hips he can tone it down for strong, meaningful ballads. Unlike many other artists today, Lambert doesn’t stop at peppy, meaningless songs with just a pretty beat, (not that he has any, of course) none of his songs are about getting wasted, high, or just partying, their meanings run deeper than meets the eye, well, ears. All in all, an Adam Lambert concert is a must-see experience, live or recorded, that can only be described as perfect and otherworldly. Be prepared to be transported to another world, a world lacking hate and intolerance. Lambert is spreading the word of love one city at a time. One thing is definitely for sure, not one 2010 tour could beat out Lambert’s Glam Nation tour.

Kenneth Grahams The Wind in the Willows Essay Example

Kenneth Grahams The Wind in the Willows Essay British author Kenneth Grahames novel, The Wind in the Willows (1908), is considered as â€Å"one of the best-loved childrens books of all time† (Powells, n.d., n. pag.). Based on the stories that Grahame told his young son, Alastair, the novel followed the adventures of four animals living in the River Bank – Mole, Rat, Toad and Badger (http://www.powells.com, n.d., n. pag.).a.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Badger (also known as Mr. Badger) – Although he was wise and was both respected and feared by all the animals who knew him, Badger is always ready to lend a hand to those in need (http://www.answers.com, n.d., n. pag.). He willingly accommodated Rat and Mole when they got lost in the Wild Wood, giving them food and dry clothes and allowing them to spend the night at his house. Badger also patiently taught Toad to use his automobiles responsibly, despite the latter’s stubbornness. He oversaw Toad Hall during Toad’s imprisonment and helped Toad reclaim it from the Weasels and the Stoats.b.  Ã‚  Ã‚  Ã‚  Ã‚   Mole – Mole is genuinely interested in people, be it old friends or new acquaintances (http://www.answers.com, n.d., n. pag.). Mole happily greeted Toad upon the latter’s return from his â€Å"adventures,† in sharp contrast to Badger’s more reserved welcome (http://www.answers.com, n.d., n. pag.). Mole was also excited about things as he was about people – he swooned at the sight of Rat’s new boat (http://www.answers.com, n.d., n. pag.).c.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rat (also known as River Rat or Water Rat) – Rat is a very generous friend. He welcomed Mole into the River Bank with a picnic and a ride on his new boat and even allowed him to stay in his house frequently. When Rat stayed in Mole’s house for a night, he gave one of the field mice money to buy a good supper for everyone in Mole’s house. Rat also set out looking for Mole when the latter decided to venture into the Wild Wood alone to meet Badger, with the two of them ending up getting lost. After Toad escaped prison, Rat helped him evade rearrest by lending him his clothes.d.  Ã‚  Ã‚  Ã‚  Ã‚   Toad – Having inherited a large fortune, Toad assumed a luxurious lifestyle. He spends his time entertaining his friends and pursuing whatever hobby that catches his interest. Toad is also very arrogant and craves to be the center of attention – he often aspires to deliver speeches and sing songs pertaining to his feats in front of an impressed audience. There was an instance in the novel where Toad actually pretended to do so shortly before staging a party that celebrated the recover of Toad Hall (http://www.answers.com, n.d., n. pag.).e.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Stoats and the Weasels – Even if they were only minor characters in the novel, political interpretations of The Wind in the Willows argued that they represented the proletariat (http://www.antiessays.com, n.d ., n. pag.). They served as the antitheses of Toad, who symbolized the leisure-loving upper classes (http://www.antiessays.com, n.d., n. pag.). The political explanations of the novel even went on to conclude that the Stoats and Weasels takeover of Toad Hall was an allegory of the growing animosity between the rich and the poor (http://www.antiessays.com, n.d., n. pag.). These observations were probably dervied from the fact that The Wind in the Willows was written during a period of rapid industrialization across Europe (http://www.answers.com, n.d., n. pag.).Some of the themes that Grahame explored in the novel are the following:a.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hospitality – Hospitality is second nature to most of the novels characters, usually in the form of one animal providing food, clothing and or shelter to another (http://www.answers.com, n.d., n. pag.).b.  Ã‚  Ã‚  Ã‚  Ã‚   Forgiveness – The characters in the novel were also very forgiving, regardless of the gravit y of the transgression. Toad was always forgiven for his self-conceit and recklessness. Toad, in turn, forgave the Weasels for seizing his home by employing one of them who returned to Toad Hall looking for work (http://www.answers.com, n.d., n. pag.).c.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Humility – This theme focused on Toad (http://www.answers.com, n.d., n. pag.). Toad used to be very haughty, until a succession of personal misfortunes humbled him by making him reliant on the kindness of strangers (http://www.answers.com, n.d., n. pag.).Grahame also promoted the following English values in The Wind in the Willows:a.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fortitude – In the face of problems, Rat, Toad, Mole and Badger never gave up on themselves and on each other. Rat bravely searched for Mole in the Wild Wood, despite the late hour and his unfamiliarity with the location. When the Stoats and the Weasels took over Toad Hall, the four of them immediately set out to recapture it. These were in s harp contrast to the cowardice displayed by Rat when he allowed himself to be persuaded by Mole to remain in the familiar environment of River Bank instead of joining Sea Rat on his journey.b.  Ã‚  Ã‚  Ã‚  Ã‚   Good Humor – Grahame promoted this value through Rat and Mole. They were carefree individuals who enjoyed boating and having riverside picnics. This was the opposite of Toads arrogance and materialism and Badgers tendency to isolate himself from others.The nature of the novels conflict is the fear of the unknown (http://wpl.lib.in.us, 1997, n. pag.). This holds true for the main characters. Mole, for instance, left his underground home because he was tired of spring cleaning, only to return after he encountered its smell while on a journey with Rat (http://wpl.lib.in.us, 1997, n. pag.). Meanwhile, Rats frightening experience in the Wild Wood had a parallelism to the supposed cruelty of the industrialized world (http://wpl.lib.in.us, 1997, n. pag.). Badger was faced w ith the dilemma of whether he will choose friendship over isolation, while Toad, through his fascination for automobiles, was forced to choose between convention and modernity (http://wpl.lib.in.us, 1997, n. pag.).The novels setting was intended to induce the classical predicament of city versus country. The riverside was a quiet and buccolic place where everyone knew one another. This was a complete opposite of the city, stereotypically known as both an industrialized enclave and a hotbed of vice. This desire to promote the status quo was very evident in the chapter entitled Piper at the Gates of Dawn – the title of the chapter itself suggested inevitable transition or change. Rat and Moles experiences were akin to the romanticized picture of English country life. Although its advocates are confident that it will not be swept away by modernization, they know deep inside themselves that their preference will soon be rendered obsolete. Hence, Rats words to Mole: â€Å"Afraid of Him? O Never, never! And Yet- And Yet- O, Mole I am afraid.†;

A needs orientated approach to care The WritePass Journal

A needs orientated approach to care Introduction A needs orientated approach to care IntroductionAssessmentPlanningImplementationEvaluationConclusionReference listRelated Introduction The aims of this assignment are to provide a needs orientated approach to care using a nursing model alongside a nursing process in order to create a framework. The nursing model for the purpose of the assignment will be Roper, Logan and Tierney (RLT). A nursing model is used to determine what is important and relevant to providing individualized care (Barrett, Wilson, Woollands 2009). This will be discussed in detail providing evidence of strengths and weaknesses of the model. The nursing process that will be discussed will be APIE which is assess, plan, implement and evaluate. A nursing process is a systematic approach which focuses on each patient as an individual ensuring that the patients holistic needs are taken into consideration. These include physical, social, psychological, cultural and environmental factors. . The nursing process is a problem solving framework for planning and delivering nursing care to patients and their families (Atkinson and Murray 1995). When used coll aboratively the nursing model and the nursing process should provide a plan of care that considers the patient holistically rather than just focusing on their medical diagnosis (Moseby’s 2009). It will also discuss an example of a care plan done for a fictional patient and evaluate and discuss how the nursing plan and the nursing process have created a plan of care and how effective this was or was not. Care planning is a highly skilled process used in all healthcare settings which aims to ensure that the best possible care is given to each patient.   The Nursing and Midwifery council state that care planning is only to be undertaken by qualified staff or by students under supervision. The Department of health (2009) says that â€Å"Personalized care planning is about addressing an individual’s full range of needs, taking into account their health, personal, social, economic, educational, mental health, ethinic and cultural background and circumstances† with the aim of returning the patient to their previous state before they became ill and were hospitalized considering all of these needs to provide patient centered care. It recognizes that there are other issues in addition to medical needs that can impact on a person’s total health and well being’.It provides a written record accessible to all health professionals where all nursing interventions can b e documented. Care planning is extremely important as it enables all staff involved in the care to have access to relevant information about the patients current medical problems and how this affecting them in relation to the 12 activities of living as well as any previous medical history. Barrett et al (2009) state that taking care of an individuals needs is a professional, legal and ethical requirement. There are many different nursing models all of which have strengths and weaknesses and its up to the nurse to choose the right one for individual patient, the model which is used will vary between different speciailties depending on which is more relevant to the patient and their illness and needs. Although a vast majority of hospitals now use pre-printed care plans it is important to remember that not all the questions on them will be relevant to all patients. An example of this would be that activity of breathing may not have any impact on a healthy young adult be would be a majo r factor for an elderly man with COPD. There are four stages to the nursing process which are Assess, plan, implement and evaluate (APIE) but Barrett et al state that there should be six stages to include systematic nursing diagnosis and recheck (ASPIRE)   as although they are included in the nursing process they are not separate stages and could be overlooked.(Barrett et al 2009). It is important that a nursing process is used and it is set out in a logical order, the way in that the nurse would think this helps minimize omissions or mistakes. Roper, Logan and Tierney model of nursing suggests that there are five interrelated concepts which need to be taken into consideration when planning and implementing care which are activities of living, lifespan, dependence/independence continuum, factors influencing activities of living and individuality in living (Roper, Logan and Tierney 2008). Assessment Assessment is fundamental to gaining all the information required about the patient in order to give the best possible care. â€Å"Assessment is extremely important because it provides the scientific basis for a complete nursing care plan† (Moseby’s 2009). The initial assessment untaken by nurses is to gather information regarding the patients needs but this is only the beginning of assessing as the holistic needs of the patient including physical, physiological, spiritual, social, economic and environmental needs to be taken into consideration in order to deliver appropriate individualized care (Roper, Logan and Tierney 2008). When using the 12 activities of living (ALs) for assessment it gives a list a basic information required but must not just be used as a list as the patient will respond better to questions asked in an informal manner and when just part of the general conversation. RLT (2008) state that although every AL is important some are more important than o ther and this can vary between patients. It is important for nurses to obtain appropriate information through both verbal and non-verbal conversation patients are more likely to give correct information but without jumping to conclusions or putting words into their mouths. ‘Assessment is the cornerstone on which a patients care is planned, implemented and evaluated (RLT 2008). â€Å"Poor or incomplete assessment subsequently leads to poor care planning and implementation of the care plan† (Sutcliffe 1990). Information can be gained from the patient, the patients family and friends as well as any health records (Peate I, 2010) During this process of gathering information it is important to find out what the patient can do as well as what they cant. , McCormack, Manley and Garbett (2004) state that gathering the information requires a certain kind of relationship between the nurse and the patient and nurses need to be able to communicate effectively in order to be able to build this relationship.   A full assessment needs to consider how the patient was before they became ill or hospitalized in relation to their medical diagnosis as well as how the patient was dealing with it, how they are now, what is the change or difference if any, do they know what is causing the change, what if anything they are doing about it, do they have any resources now or have they have in the past to deal with the problem (barrett et al). RLT (2008) state that there are 5 factors that influence the 12 activities of living which are biological, psychological, sociocultural, environmental and politicoeconomic, these may not all have an effect on each patient but all need to be taken into consideration.The more information gained in the assessment process the easier the other steps will follow. RLT (2008) suggest that assessing is a continuous process and that further information will be obtained through observations and within the course of nursing the patient. At the end of the initial assessment the nurse should to identify the problems that the patient has. There are limitations to using a nursing process which are   the 12 als are often used as a list as part of a core care plan and are not always individualized Walsh (1998) argues that the 12 activities of living may just be used as a list which could result in vital information being missed which could be detrimental to the patient. The Nursing and Midwifery Council (NMC 2008) states a nurse is personally and professionally accountable for actions and omissions in practice and any decisions made must always be justifiable. There are many benefits to using a nursing process it is patient centered and enables individualized care for each patient. It also gives patients input into their own care and gives them a greater sense of control it is outcome focused using subjective and objective information which helps and encourages evaluation of the care given. It also minimizes any errors and omissions. When I carried out the assessing stage on mabel I did this using the 12 activities of living as suggested by Roper et al (2008) but this was used too much like a checklist. I didn’t gather enough information in order to be able to do the best plan of care possible for her although I don’t feel this could have been detrimental to the care she received it needed more information than I had. I also found it difficult deciding which information should go where so I endened up repeating information in more than one of the 12 als, Which although this wouldn’t have made a difference to the planning of the care plan there was too much irrelevant information which could mean that it wasn’t read thoroughly just skimmed over as it would take too much time. As I am inexperienced in doing this I realized when writing the care plan that there were many questions that I didn’t ask so there where many parts that could not be filled in. I also didn’t gather e nough objective data for certain parts so I didn’t have   any evidence that the care had worked or how effective it had been. This is where Barrett et al (2009) state that there should be a systematic nursing diagnosis where nurses establish a nursing diagnosis rather than just a medical diagnosis. This is where the holistic needs of a patient are taken into consideration. Although nursing diagnosis differs from a medical diagnosis the two do interlink but a nursing diagnosis considers the physical, psychological and spiritual aspects of the medical diagnosis and problems that may arise from these. Another part of the systematic nursing diagnosis is to provide baselines to state where the patients are at at the present time so that a needs statement can be written in conjunction with the patient in terminology that they can understand(Barrett et al 2009). Planning The next stage of the nursing process is planning this is where all the information gained in the assessment part to plan the care of the patient. The planning stage of the process is where achievable goals need to be made through discussion with care givers and the patient or the patients representative. These goals need to contain both subjective goals and objective goals in order for them to be measurable and evaluated. The plan of care is to solve the actual problems the patient has and to prevent potential problems from becoming actual ones. It also aims to help the patient cope with their illness in a positive way and to make them as comfortable and pain free as possible (RLT 2008). Planning needs to be totally individualized and patient centered they need to feel they have a voice and part of the team. The more information gathered in assessment the easier the plan of care will be. The main objective of a nursing plan is to ‘provide the information on which systematic, i ndividualized nursing can be based and individualized nursing can be based and implemented by any nurse’ (RLT 2008). Through a detailed individualized plan of care any nurse caring for a particular patient should be able to see exactly what is required of them as all the information will be recorded in the care plan.   The NMC (2008) says that nursing interventions need to be specific for that particular patient, based on best evidence, measurable and achievable. There are many different criteria for setting goals just one of these is PRODUCT which stands for, Patient centered, recordable, observable and measurable, directive, understandable and clear, credible and time related. This is just meant as a way of helping nurses to set goals (Barrett et al 2009). When planning care a great emphasis needs to be based on the dependence/independence continuum which will have been established in the assessment phase. The care to be given will encourage the patient to get back to as reasonably possible or as close to where they were on the continuum as they were before they were admitted to hospital. Planning also needs to take into account the resources available to implement the care as they need to ensure that the care they are planning is achievable and will not be compromised by lack of resources or a shortage of nursing staff (Roper et al 2008). When I did a plan of care for mabel it quickly became evident how inexperienced I was. I didn’t gather enough information in the assessing period to be able to do an effective plan of care. I also didn’t know how achievable the goals where as I wasn’t aware of how long they would take to improve or if they where achievable or not, I also found it difficult determine which problems were interrelated and as a result tried to link anxiety in with another problem when in fact it was a problem on its own. I was able to write the needs statements effectively that were not long but on a couple of these the influencing factors were missed out which would be necessary when providing holistic care. Planning care for a patient requires a great deal of knowledge in the chosen specialty which is why it must be carried out by a qualified member of staff or a student under supervision. Implementation Implementation is the next part of the nursing process and where all the goals which were set in the planning stage are put into motion and the goals can start to be achieved through nursing and medical interventions. The main component of the implementation stage is the delivery of the care to the patient. This is done with nursing staff, the multidisciplinary team members involved in the patients care such as doctor, dieticians and physiotherapists and the patient themselves in order for the patient to be able to return to how they were previously before they were admitted to hospital. The plan of care will be specific to the particular patient and will focus on the biopsychosocial aspects of the patient (Marriner 1983).Implementation provides great emphasis on individualized care which is why it is important to establish in the previous phases where they are on the dependence/independence continuum and what they are able to do now and what they were able to do before. Individualis ed care is associated with how the patient did things before such as how the person carries out the ALs and how often they carry these out. An example of this would be when carrying out the AL of personal cleansing and dressing to individualise the care it would be necessary to have determined in the assessing stage how the patient usually did this and how often it wouldn’t be individualized if in the care plan it was stated that they got a shower every morning if at home they only did this once a week. Core care plans may be used in certain situations this can provide a greater level of care as potential problems can be foreseen if related to a certain problem on the other hand it is also important not to standardize care as patients react differently to different illnesses and treatment. (Faulkner A, 2000). The NMC (2008) state that nurses are required to ‘Make the care of people your first concern, treating them as individuals and respecting their dignity’. In order to deal with certain problems or situations people often develop coping strategies which can be either adaptive or maladaptive. Adaptive coping strategies are usually helpful to the patient whereas maladaptive ones could be detrimental to their health such as smoking or drinking, the patient may feel this helps them to deal with a present situation but it is actually causing them harm.   Patients need to be discouraged from using maladaptive coping strategies this could be done by introducing them to adaptive coping strategies and encouraging them to change their maladaptive ones into adaptive ones. Diamond (2008) states that there are also legal and ethical issues when it comes to implementing care as consent needs to be gained before any care is implemented and if this is not given the care cannot be given this will obviously have an effect on how effective the care has been when evaluating the care. The Nursing and Midwifery Council (NMC) state in section 3 of the code o f conduct you must obtain consent before you give any treatment or care (2002). During the implementation of Mabel I found that although I was able to implement the care effectively I hadn’t recognized all of the nursing interventions needed to provide holistic care and I wasn’t fully aware of timescales of the planned care. I feel I also needed to research further into Mabel’s problems in order to gain the appropriate knowledge to provide the best care available as this would ensure that are the interventions are evidence based and best practice (NMC 2008). Barrett et el (2008) state that this is where recheck should take place which would enable the health care provider to establish how effective the plan of care is before the treatment ends this would enable them to re-evaluate the plan of care while the treatment is still ongoing and adjust the goals accordingly. Evaluation Evaluation is where the care that has been given can be assessed to evaluate the care given and whether it has worked or not. Chalmers (1986) describe that it is an ongoing and continuous process and also occurs at timed points in a formal setting. Roper et al (2000) say that evaluating care also provides a basis for ongoing assessment, planning and evaluation. There are two different parts to evaluation summative evaluation and formative evaluation. Formative evaluation is done with the patient taking into account whether they feel the care given has worked when done with consideration of the dependence/independence continuum information regarding the patients previous place on the dependence/independence continuum can be obtained from the patient, their friends and relatives as well as other health care professionals in the multidisciplinary team involved in the care of the patient. Summative evaluation is when the holistic view of the patient is taken into consideration how they feel about the treatment, whether they felt that the goals were achievable. It so where all the measureable data stated in the baselines and data received after this time are analyzed to show how effective or not the treatment has been. When evaluating care consideration needs to be given to the influencing factors such as biological factors as the bodies physical ability varies according to age the physical ability of an older person is generally less efficient, therefore therefore the plan of care needs to take this into consideration so that when the evaluation takes place it its hoped to have been effective. A nurse needs to evaluate her patient’s status regularly for some patients this will be just once a day but for others it will be much more frequent depending on their illness and healthcare status. RLT (2008) says that evaluation must be individual to the specific patient and not just a standard goal that is related to a specific problem. If goals haven’t been achieved then it is up to the nursing staff to determine why. Maybe the goals set weren’t measureable or achievable. Parsley and Corrigan (1999) say that if goals haven’t been measureable or achievable then new goals need t o be set. It could also be that the nursing interventions were not successful in which case new interventions should be set. Through my evaluation of Mabel it was evident that I did not require all the information to do a comprehensive plan of care. Although I did set baselines which meant I could compare data I wasn’t experienced enough to set goals to the correct timeframe I also didn’t obtain enough measureable information in certain problems to be fully able to assess how effective or ineffective the care had been. Had I had more experience I feel that the evaluation wouldn’t be a problem.   Evaluation requires checking and rechecking in order to see the effectiveness of the care delivered. It requires knowledge and expertise to be able to effectively evaluate and amend the goals and interventions set as necessary. The whole care planning process took me a long time and I still was not very good at certain aspects of it. When setting goals a lot of detailed information is required in order for the plan of care to be effective so I can now understand why it is necessary for a trai ned member of staff to carry out the task. Conclusion This assignment has shown that when used together the nursing process and the nursing model provide a good basis to providing care. It sets out a systematic approach to providing care. Care needs to be set out in a way that both the nurse and the patient know exactly what is happening as well as any other health care professional in the multidisciplinary team providing care for the patient. It has also shown that involving patients in their care enables them to feel they are part of the team and are more likely to help themselves with their care. Reference list Sutcliffe E 1990, Reviewing the process progress. A critical review of literature on the nursing process. Senior Nurse, 10(a), 9-13. Applying the Roper-Logan-Tierney model in practice 2008 Elsevier ltd. Roper N, Logan W, Tierney J (2008) The Roper Logan Tierney model of nursing, Churchill Livingstone:London. Dimond, B. (2008) Legal Aspects of Nursing, 4th ed. Harlow: Pearson Education. Barrett D, Wilson B, Woolands A (2009) Care planning a guide for nurses: Pearson, Essex. Faulkner A (2000) Nursing The reflective approach to adult nursing. Stanley Thornes: Cheltenham. Peate I (2010) Nursing care and the activities of living 2nd ed. Wiley-Blackwell: West Sussex. Yura H, Walsh M (1983) The nursing process: Assessment, Planning, Implementing, Evaluating. Appleton Century: Crofts Norfolk. Cook S (1995) The merits of individualized measures within routine clinical practice. . dh.gov.uk/en/Healthcare/Longtermconditions/DH_093359(2009) (29/04/11 Alfaro R (2002), Applying the nursing process: Promoting collaborative care 5th ed. Lippincott: London. Moseby’s Medical Dictionary (2009), 8th ed, Elsevier. nmc-uk.org/Nurses-and-midwives/Advice-by-topic/A/Advice/Accountability/[Date Accessed 11/04/2011]. McCormack B, Manley K and Garbett R (2004) Practice Development in Nursing, Blackwell Publishing, Oxford. Atkinson L Murray E, (1995), Clinical guide to care planning, McGraw, Oxford. NMC (2002), The NMC code of professional conduct, Nursing and Midwifery Council Publications

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Environment Analyses That Will Impact Burger King Marketing Essay

Environment Analyses That Will Impact Burger King Marketing Essay This research market proposal is for Burger King for their marketing strategies to launch their new cafe in competition with McCafe of McDonalds. This report is an in depth analysis of its Internal and the External Environment that will influence Burger Kings success and fail. Burger King is well known thought-out to be a major fast food chains in the world. This proposal explores the three key environment analyses that will impact Burger King: External-Environment Internal Environment The overall report is about PESTEL, Porters 5 Forces model, and SWOT analysis. These current strategies will determine the competitive and how successful Burger King is in the market before launching a new cafe and take into account the ,market analysis and situation. Introduction Burger King is a global chain fast food restaurant which was founded in 1955 in United Sates in Florida owned by David Edgerton and James McLamore. By the year 2011, 12,400 outlets were opened by Burger King in 73 countries including New Zealand. Since its opening in 1955 the menu for the Burger King has evolved from basic offering of French fries, sodas, milkshakes, and burgers to more diverse and lager set of products. Between 2002 and 2010, Burger King targeted large products that carried large amounts of unhealthy fats to 18-34 male demographic. In 2011 Burger King moved away from male oriented menu to new menu items with packing and product reformulations (The Free Encyclopedia, 2012). Burger Kings franchise is one of the means of expanding its operation. Burger King acts as a franchisor laying down precisely procedures and rules for other franchisee to follow. To achieve volume growth Burger King associated itself with multinational expansion for a large saturated market place (Made Easy). Burger King is ranked second next to McDonalds in terms of size and number of stores but their brand name is the most widely-recognized brands in the world which sets them apart from their competitor. Burgers Kings innovative and more food menu choices help them to be competitive in the market and maintain the customer it has. The main menu Burger King has is French Fries, cheeseburgers, and chicken and fish sandwiches, breakfast items, hamburger, onions rings, soft drinks, salads, desserts and etc. (Made Easy). Political and Legal Issues In New Zealand to conduct a market research first we will have to become a member of the Market and Research Social Research Society (MRSRS) which is a professional organization for any researcher who is interested in conducting a market research. This agency has set of regulations of professional behavior to abide by. There are policy act and principles that will have to follow when collecting, storing, and using and disclosing personal information (MRSNZ 2012). The political and legal forces that will affect the Burger King for their marketing strategies will be the monetary and fiscal policies of the government where interest rates, tax legislation affecting the marketing system, a good example will be GST (Rix, 2004, p. 48) . Other legal laws that will affect the Burger King will be Fair Trading Act 1986 in this act, if an employee makes a misrepresentation or misleading claim about the product, such a claim would be deemed to breach the act (Parliamentary Counsel Office, 2012). For Burger king to open up a cafe in their restaurant they will have to comply with Food Act 1981 rules and regulations like food safety regulations and, food fees charges regulation (Ministry For Primary Industries, 2012). The privacy act 1993 will requires Burger King to advice their customers of the intended purpose of information held about them after the market survey. These acts promote and protect individuals information privacy who will take part in the marketing survey and research (Parliamentary Counsel Office, 2012). Ethical Issues Ethics is basally the moral conduct of the business what is right or wrong. Ethics for Burger King will be the corporate social responsibility of towards society and commit itself in the code to encourage diversity among employees, franchisers, business sources, community involvement and sponsorships and prevent discrimination within the company. Other ethical issues Burger King will face will be: Promoting ethical culture that values and respects all people Acting with honesty and integrity ethical standards which encourage compliance with all laws and company policies. Providing sponsorships, supporting local sporting teams, and helping young disable people in need. Ethics like refraining from using company position, information, and property for personal gain. Providing fair, timely, and full reasonable disclosures in the financial report with compliance to the law. Holding itself responsible and accountable for the action it takes (Corporate Responsibility 2012) Burger King will also have to consider about giving employment to disable people and also providing a car park space for them. Social Cultural Issues Burger King will have to consider the beliefs, social values, lifestyles, behavior and buying preferences of the people. New Zealand has many different races with different cultural, norms and values determine what is acceptable and what is not. When assessing the food requirements of a particular cultural or ethnic group Burger King will have to know the food requirement for each ethnic group. For example people with Hindu back group are mostly vegetarian so they will need products from Burger King that does not contain animal fat, eggs, or meat. As for Muslim community they will only eat halal certified foods so Burger King will have to consider these factors before opening up the cafà ©. Burger King will also have to consider about people who put emphasis on quality of life rather than the quantity of goods. Some buys will look for safety, durability, and value in the foodstuffs they buy. Some buys will desire for more physical goods in the belief that these will lead to greater levels of overall satisfaction and happiness for example more environmentally friendly products and introduction of recyclable packaging (Rix, 2004, p. 44). Burger King will also have to take in to the account the trends of male and female member within the household, especially about their purchasing power and decisions. Each gender will have different taste that will influence their buying (Rix, 2004, p. 44). SWOT Analysis For Burger Kings new Cafà © I will have to use Porters 5 forces model, SWOT and PESTEL Analysis to investigate the strengths, weaknesses, opportunities and threats of launching the new cafà ©. This situation analysis will summarize the Burger Kings current situation and will scan the external environment for strengths and weaknesses and environmental opportunities and threats. Strengths are business capabilities, competitive advantages and competencies. Weaknesses are business limitation. Opportunities are environmental trends to which business plan can be matched. Threats are environmental changes that would affect business operations or direction. Environmental analysis is very important in planning process as it enables us to collect the necessary information to assist management in decision making process. (Rix, 2004, p. 428) SWOT Analysis is a tool that Burger King can use to identify their internal strengths and weaknesses and opportunities and threats, and then develop strategies to deal with their situation (Rix, 2004, p. 428) (S) Strengths of Burger King will be the customer loyalty, market share, organizational efficiency, and product. Burger King is the second largest fast food hamburger restaurant in the world. Burger King has a strong brand equity when talked about wide selection of menu items, fast and efficient service, and innovative products. All this strong brand equity will favor and will help Burger King in their opening of the new Cafe and they also will get good customer loyalty. (Made Easy, 2012). (W) Weaknesses of Burger King over the years that contributed to its decline were its weak marketing campaigns. If Burger King has weak marketing campaigns then they will not able to communicate with their customers. Another weaknesses Burger King will face is the heavily relies on franchisee rather than corporately owned stores. Each franchise will try to sell and promote their product for customer loyalty and this can be a major drawback for Burger King in launches their new cafe (Made Easy, 2012). (O) Opportunities for Burger King will be their expansion strategy for new product development, particularly around breakfast in their new cafà ©. Burger King can set example for other franchise on how a cafà © should be operated. Opportunity like edifice its brand though advertisement campaign and expansion into up-and-coming markets can improve financial aspects of the business. (Made Easy, 2012). (T) Threats one of the biggest threats Burger King will face will be from McCafe of McDonalds which is the largest fast food chain restaurants. The competition among within these two companies will be characterized by price wars for the market share. This will make Burger King to heavily promote their product which will cost money and time. Other threats Burger King will face is consumers changing attitude and behavior towards eating healthier food choices. Now days consumers are more conscious about their health issues which may result them not buying for Burger King. Increasing labor cost will also put pressure on Burgers Kings finance (Made Easy, 2012). Figure Strength(S) Weaknesses (W) SO Strategies Use strengths to take advantages of opportunities WO Strategies Take advantage of opportunities by overcoming weaknesses or making them relevant ST Strategies Use strengths to avoid threats WT Strategies Minimize weaknesses and avoid threats Source: Have, S. T., Have, W. T., Stevens, F. (2003). Key Management Models. Great Britain: Biddles Ltd,Guildford Kings Lynn. According to (Have, Have, Stevens, 2003, p. 187) as shown in figure1Burger King can use SO and WT strategies meaning that they will able to do what they are good at. They will also able to steer the business clear from competencies in opportunity. If Burger King decides to use WO strategies then they will able to take on opportunity despite not having the requisite strengths, which means they will have to borrow or develop the required strengths to outmaneuver the competition. ST strategies if used by Burger King mean that they will bust or buy their way out of trouble. For example these strategies will make Burger King to fend off smaller cafà © by means of expensive price wars, multiple channels of promotions and with insurmountable marketing budgets. PEST Analysis PEST Analysis is at tactical planning means to evaluate the impact of the external environment like Political, Economic, Social and Technological factors on an organization (Haughey MPM, 2002). Burger King will have to use PEST Analysis is a vital ingredient in their planning process. (P) Political is factors like trade restriction, environment regulations, tax policy, and employment laws that Burger King will have to comply. New Zealand government also has legislation that governs the dissemination and preparation of the financial information so Burger King will have to comply with legislation when preparing annual report. (E) Economic factors are inflation rate, exchange rates, interest rates, and economic growth. Burger Kings cafes survival will depend on how New Zealand economic is doing. For example people must have money to spent and they should willing spend it. (S) Social is factors like emphasis on safety, cultural aspect and population age distribution. For example McDonalds sells soft drink made from an Amazonian beery in Brazil, milk shakes flavored with durian in Singapore and Malaysia, and in south East Asian it is aphrodisiac (Bartol, Tein, Matthews, Sharma, 2008, p. 79). Burger King will have to identify will menu will people of New Zealand will desire. Also any changes in socio cultural trends will shift the demand of a partially product mean. (T) Technological are technological changes that creates new processes of producing products and services. For example new coffee machine which will give Burger King a competitive edge. Porters Five Forces Burger Kings competitive position in a particular market will depend on which marketing and management model is available to them. Burger King can use Porters industry structure and generic strategies models. Michael Porter five major forces determine the nature of the competition in market. This will set the profit potential and competitive parameters for Burger King as shown in Figure 2. Potential EntrantsFigure 2: Porters Five Model Forces Threat of new entrants Industry Competitiors Rivalry among existing firms buyers Suppliers Bargaining power of suppliers Bargaining power of buyers Threat of substitute products or services Substitutes Source: Rix, P. (2004). Marketing A Practical Approach (5th Edition). NSW, Australia: McGraw-Hill Australia Pty Ltd. Porters competitive analysis identifies five fundamental competitive forces that will determine the relative attractiveness of Burger King. (Rix, 2004, p. 434) Threats of New Entrants if Burger King sees a strong probability of new firms entering their market, it will impact on how Burger King will operate. This risk is resolute by the extent of the industrys barriers to entry. For example if profits are only earned through economies of scale than the threat of entrant will be less. Also if Burger Kings capital investment in the cafà © is large and have product differentiation leading to customer loyalty, and high cost for customers to switch suppliers will also have barriers to entry by other firms. (Rix, 2004, p. 434) Threat of Substitutes Goods if Burger Kings products are reasonably cost efficiently and easily substituted by other products that gives the same satisfaction with low cost will mean restrict profits to Burger King. Burger King might also lose their customers but there can use product differentiation to promote and get their customers (Rix, 2004, p. 434). Buyers Bargaining Power if Burger King has a petite number on individually strong buyers then it will impact on their profit. The buyers can demand low prices, extended credit and very high levels of services. Other situations where products are homogeneous commodities and switching suppliers cost is low then the buyers strength is higher (Rix, 2004, p. 434) Suppliers Command of Industry if Burger Kings key ingredients are supplied by a small number of individually strong suppliers than it can put pressure on Burger Kings profits. Suppliers can control and increase prices, can demand fast payment or gives priorities to other competitor when it comes to supplying stock which will limit Burger Kings profit potential (Rix, 2004, p. 432) Existing Competitors. Some of the major competitors for Burger King will face are Mc Cafe, Starbucks, and Wild Bean Cafe etc. When all this consists number of companies starts to be competitive, it will have significant impact on Burger Kings profitability. Other factors that will intensify the competition in the market will be for customer loyalty and market share. it might be bit hard for Burger King to compete with them but if they do a market research and get feedback from the customers and promote their product at the right place, at right time ,and at the right price than Burger King will be able to succeed in their new product launching (Rix, 2004, p. 432) Porters Generic Strategies According to (Rix, 2004, p. 434) Burger King should be seen as a considerably different or supply at the lowest cost for means. They can be concentrating on specific niches or supply to the entire market. Burger King can use three generic strategies as shown in figure 3 STRATEGIC TARGET Figure 3: Three Generic Strategies STRATEGIC ADVANTAGE OVERALL COST LEADERSHIP DIFFERERENTION Uniqueness perceived by the customer Low cost position Industry wide FOCUS Particular segment only Source: Rix, P. (2004). Marketing A Practical Approach (5th Edition). NSW, Australia: McGraw-Hill Australia Pty Ltd. The three objective strategies are: Overall Cost Leadership Strategies will make Burger King to become the lowest cost cafe in the market by precisely selecting manufacturing ability and invention level, eliminating unprofitable customers and products. These strategies will provide protection against competitive substitutes and rivalrys (Rix, 2004, p. 435). Differentiation Strategies will make Burger King to promote and develop real or perceived differences between those of its competitors and Burger King. This strategies will protect Buger King by developing a brand loyalty against their competitors so that the consumers dont change suppliers (Rix, 2004, p. 435) Focus Strategies will make Burger King to adopt differentiation strategies or cost leadership strategies. This will make Burger King to focus on a particular segment of the market. This will provide a means of defenses to Burger King (Rix, 2004, p. 436) CONCLUSION Burger King operates in a very extremely competitive environment where the threat of competitors to Burger King is very high. It is very important for Burger King to build a point of differentiation that will make Burger King apart from all other competitors because its competitors are employing almost the same strategies that Burger King is employing. Operational excellence, high standard service, its innovative and quality products is what Burger King is known for today. So in order to remain competitive, Burger King must differentiate itself from its competitors which can be done through differentiation of products. Buger King must be able to maintain its global perspective, explore new markets and take advantage of new opportunities with the help of its market expansion strategies. The changing consumer preferences and demands also need to be satisfied. In order to do that, Burger King must develop a diverse product line.

The three degres of Subject Matter :: Essays Papers

The three degres of Subject Matter There are "Three Degrees of Subject Matter," known as representational, abstract, and nonrepresentational. Every piece of art can be classified into one of these. It might be a good idea when referring to a particular painting to state it's Degree of Subject Matter (Johnson). Representational or Naturalistic images in art look much like real images in the world (Gilbert 28). It is similar to a photograph (Johnson). Some artists use images refered to as illusionistic, meaning the images are so natural they trick you into believing they are real. When the eye is being fooled into thinking there are 3 dimensions in a work that is flat, it is refered to as trompe-l'oeil (Gilbert 28). At the following website you can view his infamous picture of Olga Picasso, along with many more pieces of Picasso's work, such as Portrait de Dora Maar, which I found to be very unique, also giving a tour of the many masterpieces he created: http://www.musexpo.com/english/picasso/picass2.html This site led me to some outstanding photographs of Representational Art, that could also be interpreted as naturalistic and some of her paintings could be interperted as illusionistic. http://www.geocities.com/SoHo/Museum/9978/ Abstract art is when the art has a reference to the natural world but does not try to duplicate it exactly (Gilbert 30). The degree is which it is distorted can range from very slight where you can barely tell it is distorted, to very great where you can barely tell what it is (Johnson). Even if the colors are not true to real life it is abstract (Johnson). Stylized is a term close to abstract. It is stylized if it has features of a natural form that are in some way exaggerated (Gilbert 30). Willem de Kooning often used figural images in his paintings, especially in hi famous "Women" series (Gilbert 483) The following site will demonstrate many of his "women" paintings, along with many of his other works. Koonings paintings are cleary abstract, showing his conscious and unconscious feelings about women (Gilbert 483). Abstract Expressionists sought to express their subconscious through their art. http://www.artchive.com/artchive/ftptoc/de_kooning_ext.html Nonrepresentational art has no reference to the natural world of images (Gilbert 31). The art work shows no presence of people, places, or things, but shapes and sometimes colors. This type of art goes beyond the known forms and reaches our human emotions and sense's directly (Gilbert 31). They are expressions of the artists who made them (Gilbert 31) Nonrepresentational art, also known as nonobjective art, does not stem from anything real (Johnson).

Development of an Equation Essay

Purpose: Investigate a chemical reaction using lab procedures and observations. Then, find a pattern of reactivity and explain the findings using a chemical equation and particle diagram. Procedure: Refer to: Department of Chemistry, The Ohio State University. â€Å"Development of an Equation.† General Chemistry 1210 Laboratory Manual. Vol. 2013-2014. Plymouth: Hayden-McNeil. 32-35. Data/Results: Part A: In the potassium iodide solution, I think there were potassium atoms as well as iodine atoms. In the lead nitrate solution, I think there were lead and nitrate ions. The potassium atoms and the lead atoms can be classified as cations, since they are metals. The iodine atoms and the nitrate ion can be classified as anions since they are nonmetals. Upon mixing, the solution turned into a cloudy yellow color. Evidence that a chemical reaction occurred was that the two solutions created a new color because the two solutions were originally colorless. There was no gas formed. Part B: (Testing the Anions) Iodide reaction with hydrogen peroxide observations- The precipitate at the bottom turned into a red solid and the liquid solution was a dirty yellow color. Nitrate reaction with hydrogen peroxide observations- A colorless precipitate formed at the bottom and looked like a bubble. It was a relatively large bubble. The liquid solution was colorless and cloudy/fizzy. Since the reaction resulted in some fizzing and bubbles, this is indication that a gas was formed. (Testing the Cations) Potassium reaction with thioacetamide observations – No reaction occurred. Lead reaction with thioacetamide observations – A violet-black precipitate formed at the bottom of the test tube and the liquid solution was a cloudy grey color. It was about the same size precipitate as the nitrate reaction with hydrogen peroxide. Strong smell from the thioacetamide. Part C: Identification of ions in the precipitate that forms when lead nitrate solution is added to potassium iodide solution. (Testing for Anions) Reaction with hydrogen peroxide observations- A dark red precipitate formed at the bottom of the test tube and the liquid solution was colorless. There was not a large amount of precipitate formed and it sort of smeared along the inside of the test tube. Inferences: What anions are in the precipitate? -iodine (I-) When compared with results from part B to test anions, similar results were found. A dark red precipitate was formed in both. (Testing for cations) Reaction with hydrogen sulfide observations- A small, violet-black precipitate formed at the bottom of the test tube and the liquid solution was grey and cloudy. Inferences: What cations are in the precipitate? – lead (Pb2+) When compared with results from part B to test cations, similar results were found, A violet-black precipitate was formed in both tests. Exchange reaction- Positive potassium started off with negative iodine, and positive lead started off with negative nitrate. Potassium switched to combine with nitrate and lead switched to combine with iodine. Part D: Testing of Precipitate| Observations on Initial Precipitate Formed (relative amount, etc.)| Lead Nitrate: Potassium Iodide Ratio| Tube 1| Powdery, yellow precipitate formed at the bottom. Not very much precipitate. Little to no streaking. Clear liquid solution above precipitate. | 3:1| Tube 2| Powdery, yellow precipitate formed at the bottom. Equal to tube 1. Little to no streaking. Clear liquid solution above precipitate.| 2:1| Tube 3| Powdery, yellow precipitate formed at the bottom. A little more precipitate than tube 1 and 2. Little to no streaking. Clear liquid solution above precipitate.| 1:1| Tube 4| Powdery, yellow precipitate formed at the bottom. Much more than tube 3. Noticeable streaking of precipitate along sides of test tube. Clear liquid solution above precipitate.| 1:2| Tube 5| Powdery, yellow precipitate formed at the bottom. Most precipitate formed out of all test tubes. A lot of streaking of the precipitate along sides of the test tube. Clear liquid solution above precipitate. | 1:3| Testing of Supernatant| Observations| Inferences: Which ions were in the supernatant? List cations and anions.| Tube 1| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide. | Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 2| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 3| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 4| The solution was clear with both the lead nitrate and the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 5| The solution was a little yellow with the lead nitrate, and a little less yellow with the potassium iodide.| K+ (potassium)I- (iodine)| Discussion/Conclusion: In part A, the first step was to obtain 5 drops of potassium iodine and 5 drops of lead nitrate and put them into a test tube and record observations. Then, to test the anions in part B, 5 drops of potassium iodine, 5 drops of nitric, 10 drops of dichloroethane, and 5 drops hydrogen peroxide to a new test tube. Then to a separate test tube, 5 drops of potassium nitrate, 5 drops of nitric acid, 10 drops of dichloroethane, and 5 hydrogen peroxide to a new test tube. Both should be stoppered and shook to produce two distinct layers. To test the cations, 2 test tubes would each get 20 drops of thioacetamide and 2 drops of nitric acid. One would get 5 drops of lead nitrate and the other 5 drops of potassium nitrite. Both test tubes were heated for 5 minutes and observations were recorded. In part C, the sample was used from part A and the test tube was centrifuged, then the clear aqueous layer was removed and discarded and the precipitate was washed with distilled w ater. This process was repeated once more. To test the anions, 5 drops of nitric acid, 10 drops of dichloroethane, and 5 drops of hydrogen peroxide were added to the solid precipitate and the test tube was stoppered and shook. These results were compared to the results from part B. To test for cations, the less colored aqueous layer was transferred to a clean test tube and the leftover layer was discarded. The solution was heated in a water bath until clear. 20 drops of thioacetamide were added, stirred then heated in a water bath and compared to the results from part B. In part D, to determine the ratio of  ions in the precipitate, 5 test tubes were labelled 1-5 and were filled according to table 3.1 on page 34 of the lab manual. The same medicine dropper was used for all drops and the test tubes were stoppered and shook, then centrifuged. The relative amounts and appearance of each precipitate were recorded. To test for potassium of iodide ions in the supernatant, 5 drops of lead nitrate were added to 5 separate test tubes with along with 5 drops from the appropriate test tube solution. The same was done to test for lead or nitrate ions, but potassium iodide was added instead. The perfect ratio for thi s lab was 2 potassium iodides for every lead nitrate. This ratio was found from balancing the equation and from comparing the results from part C to part B to match the observations of the precipitates. The ratio is the molar mass ratio of the balanced equation. The balanced equation was: 2KI(aq)+Pb(NO3)2(aq) 2KNO3(aq)+PbI2(s) and the formula of the precipitate was PbI2(s) based on the observations. In part B, the test for anions resulted in a dark red precipitate which was the iodide solution with hydrogen peroxide. In part C, the same results were found when lead nitrate and potassium iodide were added to hydrogen peroxide, therefore; the anions found were iodide ions because it has a negative 1 charge. In part B to test cations, the precipitate was a violet-black color for the lead solution reaction with thioacetamide. In part C, the same results were found when lead nitrate and potassium iodide were added to hydrogen sulfide. The cations found were lead ions since they have a positive 2 charge. Some inherent errors could have been while extracting the clear aqueous solution, some of the precipitate could have been extracted with the solution and transferred into another test tube. Upon heating, not all of the precipitate dissolved. Some of the drops with the micropipet varied also. The medicine dropper was more precise with the drops. Through this lab, a chemical reaction was used to find the pattern of reactivity which was an exchange reaction. This is known by finding the chemical equation and properly balancing it which is seen above. This lead to the ability to create a particle diagram and the findings of a perfect ratio of lead nitrate to potassium iodide.

Health,Hygiene and Cleanliness Essay

The barracks are places great emphasis on cleanliness and well-being, both physically and leadership. In these places, even as much as a clean window is linked to physical cleanliness. More importantly, cleanliness is termed an indispensable fundamental of our role as a leader. However, this fundamental is sometimes hard to understand for some people, unfortunately, is not reflected in our cilivilian life practically. Serious reflection is required on our individual as well as collective teamworking to complete any thing to show others that we as individuals can do anythingMaintaining your barracks room is a very easy task to do. It does not take much to put your dirty clothes away or evem wash them or to make your rack or even dust. All of those tasks are very simple to do. By not maintaining any room I,my room mate, and anyone else at a greater risk of getting sick. Unsanitary conditions in the barracks room is disgusting. Through frequent contact throughout the day with the other soldiers that one soldier could be if he, or she becomes sick, could possibly cause other soldiers to be ill.When one person becomes the source of another person being sick then that soldier could be face possible punishmen The above few examples from the Holy Quran and sayings of the Holy Prophet reveal that without cleanliness of our body and environment, one cannot receive the proximity of Allah spiritually and most importantly, faith cannot be completed in the absence of cleanliness and purity. Much is said rhetorically about cleanliness in our society but practically its application is missing. A quick observation can reveal how insensitive a culture we have developed regarding cleanliness and hygiene.Throwing garbage in the streets, roads or parks has become a common practice in our society. In public places dustbins are seldom found. Even if dustbins are installed, people do not use them properly. Rather, they prefer to throw garbage outside them. It is also observed that peo ple clean their homes and shops and throw the garbage on the street without considering its implications. It is evident that even students of elite schools throw garbage on the ground even in the presence of garbage bins.This shows our attitude towards cleanliness and hygiene. Another habit that is commonly found in our society is spitting openly. People spit paan from running vehicles without considering the pedestrians walking on the road. This practice not only affects the environment but is also an eyesore. Another area that needs consideration is the horrible condition of public toilets. The shortage of public toilets is a big challenge, hence people are compelled to use open spaces to answer the call of nature.The toilets that do exist are in such pathetic condition that one cannot use them. There are many other examples which can be cited to indicate the pathetic condition of cleanliness and hygiene in our society. Hence, conscious efforts are needed to tackle this issue. The re is a dire need to educate and sensitise people about the importance of cleanliness in light of our faith. In this regard social institutions such as educational institutions, the media and religious institutions can play a vital role.It is essential to provide civic education in order to train the younger generations of a society. In Pakistan, the education system needs to transform its practices. Teaching and learning material regarding cleanliness and hygiene should be included in the curriculum and textbooks. Educational institutions should demonstrate cleanliness in their premises. To train young people schools should involve students in cleaning their schools, homes and environment and highlight proper sanitary practices. The use of dustbins should be strictly followed in the school premises.Secondly, the media can be a powerful source to educate and sensitise the masses about the importance of cleanliness and disadvantages of an unhygienic way of life. It should focus on bo th the good as well as unhygienic practices in our society. Thirdly, religious institutions such as mosques and madressahs can also play their part in educating the people about the importance of cleanliness in the light of Islamic teachings. Furthermore, the role and commitment of the government cannot be overlooked in maintaining cleanliness and hygiene in society.The government’s will is very crucial in making policies and implementing them at the grass-roots level. The government can play an important role in cleaning areas, installing dustbins, collecting garbage and enforcing laws against littering etc. The importance of cleanliness cannot be ignored in individual as well as communal life. On one hand it is an important factor for human health and spiritual development; on the other hand it is essential for environmental development. By adopting a clean and hygienic lifestyle, a valuable amount can also be saved where health issues are concerned.A clean and healthy life helps in refining the culture of a society and reflects in every aspect of life such as art, architecture, food, music and so on. Ultimately, it leads towards a higher level of civilisation. Islam has put unique emphasis on the importance of cleanliness by making it a part of faith. Hence, there is a dire need to make conscious efforts in educating the people about the importance of cleanliness. In this regard, serious steps are required at multiple levels to make this precious value of our faith part of our individual and collective lives.

Compare Luhrmanns and Shakespeares versions of the last scene- the death of Romeo and Juliet Essay Example

Compare Luhrmanns and Shakespeares versions of the last scene Compare Luhrmanns and Shakespeares versions of the last scene- the death of Romeo and Juliet Paper Compare Luhrmanns and Shakespeares versions of the last scene- the death of Romeo and Juliet Paper Essay Topic: Romeo and Juliet The two versions are very different because of the huge time differences and how Shakespeare had to use his imagination to create atmosphere rather than relaying on modern media techniques such as lighting, sounds and special effects. The main characters in Shakespeares version of Romeo and Juliet in the last scene are Paris, Balthazar, Romeo, Juliet and Friar Lawrence. In Baz Luhrmanns version of Romeo and Juliet he misses out scenes, which were originally in Shakespeares version. Baz Luhrmann misses out vital scenes, for example when Paris and Romeo have a fight. This scene was the original from Shakespeares version of the play. The fight scene between Romeo and Paris was essential because it tells us what Romeo encountered before he got to Juliet and where she was laying. I do defy thy conjuration and apprehend thee for a felon here. Another important character is Friar Lawrence he went to the tomb and found Romeo dead, Friar Lawrence was also there when Juliet was waking up from her deep sleep. Romeo! O, pale! Who else? What, Paris too? And steeped in blood? Ah, what an unkind hour is guilty of this lamentable chance! In Shakespeares time there wasnt much in the way of technology, Shakespeares time was very different to today. Shakespeares time had low levels of technology I mean very basic things. William Shakespeare was very limited in what he could do for example now a days we can have almost anything recreated or made because we have the power of computers and they can do many things in which humans of today cant do. Computers can change the appearance of someones face and even make sounds and for more advanced things computers can also show movies, parts of film which are needed for a director. The play in which Shakespeare performed was another big issue because it was small compared to ones now. Shakespeare only had his Globe theatre this is where he performed his plays. Now days we perform films, plays in massive studios. Extra lighting can also be added but this is again limited in Shakespeares time. Even though Shakespeares time was poor but he was able to make night scenes this was with the aid of torches these were not battery powered they were wooden batons or posts, which were lit/burned, this was done to make the play have some tension and atmosphere. Now days we have man made lighting, we also have different coloured lights for example red lights for a murder scene. The effects in which Shakespeare used were basic and so did not match todays special effects and technology. Sound effects were another key point as today we have sometimes computers to generate the effects but people created mostly these effects. This was the same in Shakespeares time. The advantage with computers is that you can save the sound effects onto media such as CD and now some important scenes are even burned onto DVD. Shakespeare didnt have this! Baz Luhrmanns version of Romeo and Juliet was set in a studio and on the streets this is different to the original by William Shakespeare. Baz Luhrmanns version of Romeo and Juliet is very much modern day versions as in many of the scenes the men clinch weapons such as guns. It is also different because there are cars, radios and helicopters. These above things showed that his version of the play was modern. There are many modern day machines in which Baz Luhrmann used these were 21st century technology. I mean equipment such as cameras, computers, cars, helicopters, guns, radios, and lights. These things are of the time but yes they were modern pieces of technology. These modern pieces of equipment can have a variety of effects on the audience but mostly they are there to create tension and atmosphere. For example guns have more of an effect than swords this is because they make a lot more tension. They can do this because when the person pulls the trigger you always have to wait a couple of seconds before it fires by that time tension has already built up and the audience would feel more in there seats than if a sword was being used. Another example Luhrmann creates is a car chase with the police to the church. When the audience see something like that they feel that there is going to be some kind of action or dramatic ending thus creating an excellent tension maker. Baz Luhrmann is not limited in what he can do or create. Shakespeare in the other hand is very limited he cant do very much and cant create special effects, for example car chases. William Shakespeare wrote his plays for the people of his time. Shakespeare wrote his plays because that was about the only entertainment there was in his era, there wasnt televisions or radios there were only things like plays to go and see. Baz Luhrmann in the other hand is trying to sell his films to teenagers this is because of all the action and fighting in his films, his version of Romeo and Juliet had lots of fighting for example at the start when Tybolt and Benvolio fight with there swords, but actually there swords were guns. The action and fighting would be more masculine and would then appeal to the teenaged boys. But the romance side of the play would appeal to the teenaged girls. The target audiences, you cant really say as both versions of the play were set in different times. But the target audiences would be of the time as Baz Luhrmanns version is of people of today, which are teenagers. An important event that I think that happens in Shakespeares play Romeo and Juliet is when Paris confronts Romeo and tells him to stop other wise he will kill him. Paris tells him to go no further! The characters in this event were Romeo, Paris and the Page. I think this event is important and creates tension with a lot of sympathy because it leads onto a major fight, it shows tension in a sense that Paris is stopping the enraged Romeo. Paris says something like, Stop thy unhallowed toil, vile Montague! Can vengeance be pursued further than death? Condemned villain, I do apprehend thee obey and go with me, for thou must die. If I were in the audience and this particular event came up I would feel like there would be something to follow. I would probably expect a fight to follow. This event would really keep me in suspense. The two versions of the play are very different, Shakespeares version is more original this is because he made/created it. Baz Luhrmanns version of Romeo and Juliet is more action packed and appealing to teenagers. The two versions differ in many ways; Baz Luhrmanns version of the play is on video and DVD but Shakespeares play is set in a script. Baz Luhrmann uses modern sounds and special effects for instance gun shots, background music and helicopter (aircraft). All the above are very modern day effects. Baz Luhrmann would have found it easy to do many of the effects. This is because of the aid of modern technology. Computers play a huge role. Baz Luhrmann has skipped the event when Romeo and Paris fight. That event was important because it showed us what happened before Romeo got to Juliet near the tomb. Luhrmann misses out Paris and the Page in the fight, he basically misses out the fight scene. If you compare this to Shakespeares version than you really do feel that there is something missing. Sympathy, There is sympathy in both versions of Romeo and Juliet. In Luhrmanns version there is a news report to say what the lessons are to be learned. We feel sympathy for Romeo when he dies because if only he waited 10 seconds longer than he would have saw Juliet opening her eyes. Also Juliet in white symbolizes innocence and purity, a social context. Another thing that makes sympathy is when Romeo looks at Juliet and he cant agree to the sight. You feel that there is a lot of sympathy in Baz Luhrmanns version of Romeo and Juliet because you can see the actual play on screen, but on Shakespeares you only get a script and you cant show emotion on paper. We also feel sympathy when Paris requests to lie by Juliets body, O I am slain! If thou be merciful, open the tomb, lay me with Juliet. Another major sympathy point is that Romeo and Juliet are dying due to forced marriages this is a social context. Finally I think that both versions of the play create tension and sympathy excellently but this is in there own creative way. As we already know Baz Luhrmanns version of the play is more targeted to teenagers, the play is still creating tension as well as sympathy this is because this version of the play holds the structure of Shakespeares original version. On the other hand Shakespeare has created a version that does create tension and sympathy but in an entirely different way too Baz Luhrmanns, Shakespeare is the original creator of the play Romeo and Juliet so therefore the play has what he required. To end I would say that Baz Luhrmanns version has the benefit of modern day technology but Shakespeare doesnt. They both create tension and sympathy but in there very own unique ways.